Progressive Animated Display Ads
Animated internet ads to market Progressive Insurance
Progressive's marketing department is responsible for a large number of display ads, released continuously throughout the year. Display ads are released as part of larger marketing campaigns, delivered in a variety of sizes, and are required to be extremely small in file size. Because of the limited file size, animated ads are written essentially to replicate gifs or videos - which would be too large to meet the strict guidelines. These ads present a unique and fun challenge in writing minimal code that work on 99% of devices used worldwide. Display ads are written in Javascript, CSS, and HTML.